The Electrification Alliance

Electricity for an Efficient and Decarbonised Europe


To fulfil the European Green Deal’s promise of climate-neutrality by 2050, we must deliver a radical transformation in the way we produce, consume, and distribute energy. This requires proven renewable technologies, smart grid development and supporting innovation.

To drive this transformation, the Electrification Alliance – a partnership between EuropeOn, AVERE, Eurelectric, the European Climate Foundation, the European Copper Institute, the European Heat Pump Association, the Renewables Grid Initiative, smartEn, SolarPower Europe, and WindEurope – is launching the #ElectrifyNow campaign.

#ElectrifyNow aims to showcase how direct electrification is the most cost-effective and reliable way to decarbonise the EU in less than three decades. Electrification will cut carbon emissions and protect our environment, as well as boost Europe’s economies, and creating millions of new, sustainable jobs. The recovery and resilience packages submitted by EU Member States represent a once-in-a-century opportunity to invest in a greener, more resilient, more sustainable, and more competitive Europe.

It just makes sense! #ElectrifyNow


Success Stories