Positions
Position papers

Recommendations for the Electrification Action plan
Electrification is the cornerstone of Europe’s path to decarbonisation. It is not just an environmental imperative – it is an economic one.
This paper outlines a comprehensive set of policy recommendations to accelerate electrification across all sectors (industry, transport, and buildings) while ensuring affordability, social fairness, and economic resilience:
- Implement existing EU legislation: Proper enforcement of the adopted energy framework will lower the electricity-to-gas price ratio across Member States, enable flexibility markets, accelerate infrastructure roll-out, and strengthen investor confidence.
- Establish a robust governance framework on electricity consumption: Member States should include dedicated electrification sections and indicators in their National Energy and Climate Plans (NECPs), with clear milestones, demand forecasts, and measures for smart electrification.
- Develop funding instruments and make the Industrial Decarbonisation Bank a regular instrument: The Innovation Fund pilot auction on process heat decarbonisation should evolve into a regular financing tool. EU funding instruments should prioritise deployment of smart and industrial electrification, workforce development, and infrastructure modernisation. Fast approval of instruments submitted under the Climate, Energy and Environmental Aid Guidelines (CEEAG) is also essential to accelerate project approvals.
- Address permitting and grid connection issues: Creating and mapping industrial clusters would accelerate the deployment of renewables production and related grid infrastructure.
- Promote and expand social leasing for electrification: To overcome high upfront costs for consumers, the EU should expand social leasing schemes for electric vehicles, heat pumps, and solar PV with storage. Coordinated EU guidance and funding guarantees could scale these programmes across Member States.
- Improve information and develop measurable electrification indicators: Consumers and businesses face complex choices and information gaps about electrification technologies and available incentives. The EU should support one-stop-shop models and streamline information platforms.
- Energy taxes & levies – level the playing field for electrification: The revised Energy Taxation Directive should be adopted. Fossil fuel subsidies must be phased out, VAT reduced for electrification products, and levies limited to grid-related costs.
- Adjust the Primary Energy Factor (PEF): The current PEF penalises electrification by overstating primary energy use. The forthcoming review in 2026 must align the PEF methodology and value with the EU’s decarbonisation objectives, turning it into an incentive for electrification rather than a barrier. It should also require Member States to regularly review and update their national methodologies against the EU’s.
- Address the lack of talent and skills for electrification: A dedicated Installer Action should fund training, recruitment, and vocational education through the upcoming European Strategy for VET, ensuring Member States assess and meet their workforce needs as part of NECP revisions.
- Uphold the CO2 standards for cars and trucks, and enable the deployment of e-mobility: Maintaining the CO2 standards for cars and trucks is crucial for achieving the EU’s electrification goals. Rolling out electric mobility and corresponding infrastructure including V2G technology, and depot charging for trucks can unlock up to 9% of Europe’s annual power supply by 2040. The Action Plan should build on the expected Regulation on Greening Corporate Fleets to incentivise the deployment of large EV fleets.
- Enable smart electrification and develop flexibility in buildings and industry: Smart and bidirectional charging should be rapidly deployed through supportive regulation and tax incentives. Similarly, unlocking and rewarding heat pump flexibility can reduce energy bills for end-users as well as overall costs for the energy system.
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Reaction paper on the Affordable Energy Action Plan & Clean Industrial Deal
The Electrification Alliance welcomes the Affordable Energy Action Plan and the Clean Industrial Deal as timely and essential steps towards making energy more affordable for European consumers.
However, targeted improvements are still needed to fully unlock the potential for direct #electrification and avoid market distortions that could hinder industrial decarbonisation and competitiveness, ultimately impacting consumers through higher prices.
Our paper outlines the following key recommendations:
- Direct electrification is the most effective and affordable path to decarbonisation — it should be prioritised with clear targets, funding, and legislative backing.
- Electricity market reforms must be fully implemented to support long-term contracts, clean energy deployment, and investor confidence.
- Grid expansion and flexibility are critical—the EU must invest in grid infrastructure, streamline permitting, and promote Demand Side Flexibility.
- Tax and tariff systems need urgent reform—electricity costs should be lowered by cutting excessive taxes and charges, aligning incentives with climate goals while avoiding costly fossil fuel subsidies.
We look forward to engaging with policymakers on how to enable a cost-effective transition to a decarbonised, consumer-friendly, and affordable energy system.
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Recommendations for the Clean Industrial Deal
Electrification must power the Clean Industrial Deal. Electrification improves the EU’s resilience, and unlocks flexibility and cost savings.
Yet, electrification progress has been stalling, with a share of between 22%-23% of final energy use across the EU over the past five years.
The Electrification Alliance is outlining 6 recommendations on how the Clean Industrial Deal should incorporate electrification's essential role in decarbonising industry, creating a competitive and strong industrial base in Europe.
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Recommendations for an Electrification Action Plan
The Electrification Alliance is calling for the new European Commission to publish an Electrification Action Plan within its first 100 days.
European Commission President Ursula von der Leyen has committed to launching a Clean Industrial Deal within the first 100 days of her new mandate. This plan will channel investments into energy-intensive sectors, boosting their competitiveness, while driving the EU’s industrial decarbonisation. President von der Leyen has also included an Electrification Action Plan in her Mission Letter to the incoming EU Energy Commissioner.
With electrification set to power this plan over the next five years, the transition to a greener economy will hinge on Europe’s commitment to speeding up this process.
Building on the manifesto it published in November 2023, the Electrification Alliance is proposing 3 priorities, divided into 6 categories of 31 recommendations, outlining what should be included in the new Commission's Electrification Action Plan.
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Manifesto for the Priorities for the EU agenda 2024-2029
The Electrification Alliance's new Manifesto outlines key policies to accelerate the uptake of direct, smart electrification in Europe. The Manifesto calls for a dedicated Electrification Action Plan in the first 100 days of the incoming European Commission’s mandate.
This Electrification Action Plan should set a target of 35% electrification of final energy use across the EU by 2030. It should ensure electrification becomes an integral element of Member States’ National Energy and Climate Plans (NECPs).
The Manifesto also calls on the incoming Commission to ramp up investments in electricity grids. Europe needs to overhaul its energy infrastructure planning– starting with an immediate reform of the TEN-E Regulation and Ten-Year Network Development Plan processes for both transmission and distribution system operators. Crucially, grid planning needs better coordination and more political oversight to ensure it delivers on net zero.
Other concrete policy actions in the Manifesto include programmes to attract skilled workers, the prioritisation of direct, smart electrification in the EU’s funding and financing programmes and the empowerment of end-users to utilise the full potential of demand side management.
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Fit for 55% Package: joint position
The Electrification Alliance establishes the priorities for the Fit for 55 package with dedicated recommendations on key legislative files:
- Carbon pricing and energy taxation e.g. to:
- Ensure a level playing field between energy carriers Set standards to avoid double taxation of end-use flexibility solutions
- Renewable energy – revision of the
- Renewable Energy Directive e.g. to:
- Increase the 2030 renewable energy target to levels in line with the European Commission impact assessment
- Promote and accelerate demand-side flexibility efforts
- Remove obstacles to solar, wind & electricity grid deployment, e.g. in relation to permitting
- Keep the RED II unambiguously for renewable energies
- Energy system efficiency – revision of the Energy Efficiency Directive e.g. to:
- Increase the 2030 energy efficiency target
- Ensure that the energy efficiency first principle is applied at system level
- Review the Primary Energy Factor (PEF) for electricity
- Electrification of buildings – revisions of the Energy Performance in Buildings Directive e.g. to:
- Integrate buildings and transport sectors through direct electrification ready for smart charging
- Increase the required shares of renewables and energy efficiency improvements in heating and cooling systems
- Accelerate the deployment of on-site renewable electricity and demand-side flexibility sources
- Electrification of road transport – revisions of the CO₂ emission performance standards for cars and vans Regulation and the Alternative Fuels Infrastructure Directive e.g. to:
- Tighten the CO₂ emission standards for cars and vans for 2025 and 2030
- Set an ambitious framework for a goal-driven, intelligent and dynamic roll out of charging infrastructure in Europe
- Prioritise roll-out flexible charging infrastructure (smart charging)

Electrification Alliance response to the revision of the TEN-E regulation
- PCI selection criteria;
- Governance; and
- Network optimisation, transformation and decentralisation.

Electrification Alliance position on the revision of the TEN-E regulation
The Electrification Alliance welcomes the initiative by the European Commission (EC) to revise the Trans-European Networks – Energy regulation (TEN-E) as part of its Green Deal agenda. The revision offers an important opportunity for the EU to give priority and funding to future-proof Europe’s energy infrastructure, in a cost-effective manner. The priority corridors and areas, as well as the eligibility criteria set out in the TEN-E regulation, were defined in 2013 with market integration and security of supply as the ultimate goal. That approach is no longer in line with the 2030 and 2050 decarbonisation goals. Getting energy infrastructure regulation right is central to reaching these objectives.
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Response to Inception Impact Assessments Revision of the Directive on the...
The Electrification Alliance welcomes the initiative by the European Commission to review the Renewable Energy Directive and the Energy Efficiency Directive to allow a cost-efficient integration of renewables in all energy end uses, to increase demand-side flexibility and system efficiency. And the Alliancerecommends the following actions for a successful revision of the Renewable Energy and Energy Efficiency Directives:
- Adopt an upwards revision of the EU’s 2030 renewable and energy efficiency targets to support the increased 2030 greenhouse gas emissions target, including an update of the sectoral target for the use of renewable energy in heating Prioritize direct electrification of all end-use sectors combined with energy demand reduction and the deployment of renewable electricity sources, as the most cost-effective way to decarbonise the EU
- Ensure that administrative procedures support the development of renewable energy projects to successfully meet the EU renewable energy target Enhance demand-side flexibility across all sectors to smartly manage an energy system with large shares of renewables and to reduce unnecessary grid investments Ensure the Primary Energy Factor supports increased system efficiency delivered by electrification in end-use sectors
- Create a Clean Energy Package Implementation Platform to promote best practices in Member States’ decarbonisation strategies and share technical guidance
- Renewable-based indirect electrification could play an important role to decarbonise “hard to abate” sectors such as heavy industry, aviation, and shipping, where direct electrification may be less cost effective

Taking an integrated approach to building decarbonisation in the EU: 10...
The Electrification Alliance welcomes the upcoming Renovation Wave initiative of the European Commission. We believe that the following 10 principles will help make it a success and speed-up the full decarbonisation of the EU building stock:
- Acknowledge the multiple benefits for EU citizens and the energy system
- Take an ambitious approach to building renovation and electrification
- Prioritise the electrification of heating and cooling in buildings
- Accelerate on-site renewable electricity generation
- Deploy e-mobility smart charging infrastructure
- Foster the demand-side flexibility of buildings
- Align internal electrical installations with a higher level of ambition and safety
- Encourage innovative business models enabled by digitalization
- Set up up-to-date skills programmes for workers
- Make the best use of the Clean Energy Package laws

Contribution from the Electrification Alliance on the Smart Sector Integration...
The Electrification Alliance welcomes the initiative by the European Commission to set out a comprehensive strategy for smart sector integration, which, we believe, can greatly contribute to a “green” and “digital” recovery from the COVID-19 crisis. Enhanced smart sector integration is mostly a matter of making electrification work. Direct electrification must be the top priority of the Strategy as we must ramp up rates of direct electrification from today’s 24% to at least 50% by 2050. Investing in power grids and in the technologies and supply chains that will deliver climate neutrality must be central to the EU’s plan for a speedy and future-proof recovery.
Here are the 5 priorities of the Alliance for a successful roadmap on the Smart Sector Integration Strategy:
- Prioritise direct electrification, as it is the most cost-effective way to decarbonise the EU economy
- Enhance demand-side flexibility across all sectors to smartly manage an energy system with large shares of renewables and reduce costs for grid extension
- Accelerate the deployment of a smart and climate-resilient electricity grid infrastructure
- Revise the Energy Taxation Directive to ensure that all energy sources can compete on an equal footing, promote clean innovative technologies and ensure competitive energy costs in Europe
- Allow renewable-based indirect electrification to play a key role for “harder to abate” sectors
Statements & Articles
Watt’s Next EU: The Electric Pathway to a Competitive, Secure Industry in Europe.
Brussels – December 9 – 09.00 to 17.30 Register here The Electrification Alliance, in partnership with the European Climate Foundation, will host …
Adrian Hiel appointed Director to lead the Electrification Alliance’s strategic vision
Brussels, 30 June 2025 – The Electrification Alliance has appointed Adrian Hiel as its new Director to lead efforts in accelerating direct …
Placing Electrification at the Heart of the Industrial Decarbonisation Bank
The Electrification Alliance calls for a stronger focus on clean electrification in the Industrial Decarbonisation Bank, introduced under the Clean Industrial Deal. …

